02260nam a22003017a 4500 pucpr 20241115113443.0 031110s2009 maua bi 001 0 eng 9781422124826 hardcover : alk. paper pucpr eng pucpr pucpr rda spa CARIBET HC79.T4 V465 2009 658.5/14 22 Verganti, Roberto. 287976 Design-Driven Innovation : changing the rules of competition by radically innovating what things mean. / Roberto Verganti. txt United States of America : Harvard Business Press , 2009. xv, 272 p. ill. ; 25 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Include index. Includes bibliographical references (p. [241]-259) Contents: Letter to the Reader vii -- Design-driven innovation : an introduction 1 -- Part One : The Strategy of Design Driven Innovation -- Design and meanings : innovating by making sense of things 19 -- Radical pushes : placing design driven innovation in the strategy of a firm 39 -- Technology epiphanies : the interplay between technology-push and design driven innovation 59 -- The value and the challenges : why companies do or do not invest in design driven innovation 89 -- Part two : The Process of Design Driven Innovation -- The interpreters : doing research with the design discourse 115 -- Listening : finding and attracting key interpreters 137 -- Interpreting : developing your own vision 171 -- Addressing : leveraging the seductive power of the interpreters 189 -- Part Three Building Design Driven Capabilities -- The design-driven lab : how to start 201 -- Businesspeople : the key role of top executives and their culture 217 -- Appendix A : Companies, Industries, and Markets Discussed in this Book 231 -- Appendix B : Implications for Education and Design Policies 235 -- Notes 241 -- Index 261 -- About the Author 271 -- Technological innovations 177420 Local Industrial management 114430 Local lcc 6 HC79.T4 General V465 2009 221267 221267 0 0 lcc 0 0 4 4 33 2011-02-07 amazon 23.10 463834 0 General HC79.T4 V465 2009 91000000020792 2016-05-27 00:00:00 1 33.10 2011-02-07 6