TY  - BOOK
AU  - Martin,Roger L.
TI  - The design of business: why design thinking is the next competitive advantage
SN  - 9781422177808 
AV  - HD53 M37 2009
U1  - 658.4/063 22
PY  - 2009///
CY  - United States of America
PB  - Harvard Business Press
KW  - Creative ability in business
KW  - Local
KW  - Management
KW  - Knowledge Management
KW  - Creative thinking
KW  - Lateral thinking
N1  - Includes bibliographical references and index; The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker
ER  -