01623nam a22003257a 4500 220949 220949 pucpr 20190627093559.0 022311s2009 maua bi 001 0 eng 2009021389 9781422177808 hbk. : alk. paper pucpr eng rda pucpr pucpr CARIBET HD53 M37 2009 658.4/063 22 Martin, Roger L. 250561 The design of business why design thinking is the next competitive advantage Roger Martin. txt United States of America Harvard Business Press 2009 xiii, 191 p. ill. 22 cm. book rdacontent txt text rdamedia n unmediaded rdacarrier nc volume Includes bibliographical references and index. The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. Creative ability in business 81908 Local Management 130118 Local Knowledge Management 120957 Local 81919 Creative thinking Local Lateral thinking. 123444 Local 6 HD53 lcc General M37 2009 0 0 lcc 0 0 bearef 4 4 30 2016-05-27 Amazon 17.79 515908 0 Referencia HD53 M37 2009 91000000036160 2016-05-27 00:00:00 1 27.79 37 0 0 lcc 0 0 beal 4 4 33 2016-05-27 amazon 17.79 462815 0 General HD53 M37 2009 91000000020461 2016-05-27 00:00:00 3 27.79 6 0 0 lcc 0 0 beal 4 4 33 2016-05-27 amazon 17.79 491643 0 General HD53 M37 2009 91000000023838 2016-05-27 00:00:00 2 27.79 6 0 0 lc 0 0 mbl 12 12 20 2016-05-27 DonaciØn Caribenet 518014 0 HD53 .M3644 2009 50000003242293 2016-05-27 00:00:00 C.2 6 0 0 ddc 0 0 evl 10 10 1 2016-05-27 gift 516094 0 658.4063 M3791d 80000002492109 2016-05-27 00:00:00 c.2 6 0 0 ddc 0 0 evl 10 10 1 2016-05-27 gift 516093 0 658.4063 M3791d 80000002492117 2016-05-27 00:00:00 6 0 0 lc 0 0 mbl 12 12 20 2016-05-27 DonaciØn Caribenet 518013 0 HD53 .M3644 2009 50000003240933 2016-05-27 00:00:00 6