01466nam a22002897a 4500003000600000005001700006008004100023010001700064020003800081040003400119050001900153082001800172100002100190245010200211264005900313300003700372336002600409337002800435338002700463504005100490505048300541650004001024650002201064650003201086650002901118650002901147pucpr20190627093559.0022311s2009    maua     bi   001 0 eng    a  2009021389  a9781422177808 qhbk. : alk. paper  apucprbengerdacpucprdpucpr00aHD53bM37 200900a658.4/0632221 aMartin, Roger L.14aThe design of businessbwhy design thinking is the next competitive advantagecRoger Martin.htxt  aUnited States of AmericabHarvard Business Pressc2009  axiii, 191 p.bill.c22 cm.fbook  2rdacontentbtxtatext  2rdamediabnaunmediaded  2rdacarrierbncavolume  aIncludes bibliographical references and index.0 aThe knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. 0aCreative ability in business2Local 0aManagement2Local 0aKnowledge Management2Local 0aCreative thinking2Local 0aLateral thinking.2Local