Martin, Roger L. <br/><br/>
The design of business  why design thinking is the next competitive advantage  txt 
Roger Martin. 
 - xiii, 191 p.  ill.  22 cm.  book 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker. 
<br/><br/><label>ISBN: </label>9781422177808  
<br/><br/><label>LCCN: </label>2009021389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Management<br/>Knowledge Management<br/>Creative thinking<br/>Lateral thinking.
<br/><br/><label>LC Class. No.: </label>HD53  / M37 2009 
<br/><br/><label>Dewey Class. No.: </label>658.4/063