TY  - BOOK
AU  - Schiffman,León G.
AU  - Lazar Kanuk,Leslie
TI  - Comportamiento del consumidor
SN  - 9702605962
PY  - 2005///
CY  - México
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
KW  - Local
KW  - Motivation research Marketing
N1  - Includes bibliographical references
ER  -