00592nam a2200181Ia 450000100070000000500170000700800410002402000150006510000310008024500760011125000110018726000430019830000270024150400410026865000290030965000410033870000310037930208920160527184212.0110217s2005    mx            00  0 spa    a97026059621 aSchiffman, León G.2LEMB10aComportamiento del consumidorcSchiffman, Leon G., Lazar Kanuk, Leslie.  a8a ed.  aMéxicobPearson/Prentice Hallc2005.  a688 p.bill.c25.5 cm.  aIncludes bibliographical references.00aConsumer behavior2Local00aMotivation research Marketing2Local10aLazar Kanuk, Leslie2Local