Schiffman, León G. <br/><br/>
Comportamiento del consumidor 
Schiffman, Leon G., Lazar Kanuk, Leslie. 
 - 8a ed. 
 - México  Pearson/Prentice Hall  2005. 
 - 688 p.  ill.  25.5 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9702605962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research Marketing