TY - BOOK AU - Lee,Kevin AU - Seda,Catherine AU - Seda,Catherine TI - Search engine advertising: buying your way to the top to increase sales SN - 9780321495990 PY - 2009/// CY - Berkeley,CA. PB - New Riders KW - Internet marketing KW - Local KW - Electronic commerce KW - Internet advertising N1 - Includes bibliographical references and index ER -