TY  - BOOK
AU  - Park,C.Whan
AU  - Zaltman,Gerald
TI  - Marketing management
SN  - 0030055989
AV  - HF5415.13 .P335 1987
U1  - 658.8 19
PY  - 1987///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -