Park, C. Whan. <br/><br/>
Marketing management 
C. Whan Park, Gerald Zaltman. 
 - Chicago  Dryden Press  c1987. 
 - xvi, 656 p., [8] p. of plates  ill. (some col.)  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030055989 
<br/><br/><label>LCCN: </label>86013551  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P335 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8