TY  - BOOK
AU  - Clow,Kenneth
AU  - Baack,Donald
TI  - Publicidad, promoción y comunicación integral en marketing
SN  - 9786074426304
PY  - 2010///
CY  - México
PB  - Pearson Educación
KW  - Communication in marketing
KW  - Local
KW  - Advertising
KW  - LEMB
N1  - Translation of : Integrated adversiting , promotion and marketing communications; Includes bibliographical references and index
ER  -