00789nam a2200205Ia 450000100070000000500170000700800410002402000180006510000250008324000780010824500980018625000110028426000410029530000240033650000870036050400510044765000380049865000220053670000250055830125320160527183956.0101208s2010    mx a   frb      1 0 spa d  a97860744263041 aClow, Kenneth2Local10aIntegrated adversiting , promotion and marketing communicationslSpanish.10aPublicidad, promoción y comunicación integral en marketingcClow, Kenneth y Donald Baack.  a4a ed.  aMéxicobPearson Educaciónc2010.  a454 p.bill.c27cm.  aTranslation of : Integrated adversiting , promotion and marketing communications .  aIncludes bibliographical references and index.00aCommunication in marketing2Local00aAdvertising2LEMB10aBaack, Donald2Local