Clow, Kenneth <br/><br/>
Publicidad, promoción y comunicación integral en marketing 
Clow, Kenneth y Donald Baack. 
 - 4a ed. 
 - México  Pearson Educación  2010. 
 - 454 p.  ill.  27cm. 
<br/><br/> Translation of : Integrated adversiting , promotion and marketing communications . 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9786074426304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising