@book{220089,
	author = {Clow, Kenneth and Baack, Donald},
	title = {Publicidad, promoción y comunicación integral en marketing},
	publisher = {Pearson Educación},
	year = {2010.},
	address = {México},
	edition = {4a ed.},
	note = {Translation of : Integrated adversiting , promotion and marketing communications .}
}