TY  - BOOK
AU  - Esslinger,Hartmut
TI  - A fine line: how design strategies are shaping the future of business
SN  - 9780470451021 (cloth)
AV  - TS171 .E85 2009
U1  - 658.5/75 22
PY  - 2009///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Industrial design
KW  - Local
KW  - Strategisches Management
KW  - stw
KW  - Corporate social responsibility
KW  - Innovation
KW  - Produktdesign
KW  - New products
N1  - Includes bibliographical references (p. 163-165) and index; Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories
ER  -