A
fine line
how design strategies are shaping the future of business
Esslinger, Hartmut
creator
text
bibliography
cau
San Francisco, CA
Jossey-Bass
c2009
2009
1st ed.
monographic
eng
spa
xiv, 183, [8] p. of plates ill. 24 cm.
Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories.
Hartmut Esslinger.
Includes bibliographical references (p. 163-165) and index.
Industrial design
Strategisches Management
Corporate social responsibility
Innovation
Produktdesign
New products
TS171 .E85 2009
658.5/75
WIR 835f
9780470451021 (cloth)
DLC
111510
20170608132304.0
300762
eng