Esslinger, Hartmut <br/><br/>
A fine line  how design strategies are shaping the future of business 
Hartmut Esslinger. 
 - 1st ed. 
 - San Francisco, CA  Jossey-Bass  c2009. 
 - xiv, 183, [8] p. of plates  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. 163-165) and index. 
<br/><br/>Design-driven strategy: staking a claim in the creative economy -- True lies: the role of leadership in innovation -- Designing to win: the creative business strategy -- Minds beat money: the innovation process, step by step -- A business design revolution: the greening of planet, inc. -- Design-driven strategies for better business--and a better world -- The factories. 
<br/><br/><label>ISBN: </label>9780470451021 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design<br/>Strategisches Management.<br/>Corporate social responsibility.<br/>Innovation<br/>Produktdesign.<br/>New products
<br/><br/><label>LC Class. No.: </label>TS171  / .E85 2009 
<br/><br/><label>Dewey Class. No.: </label>658.5/75