TY  - BOOK
AU  - Neumeier,Marty
TI  - The Designful Company: how to build a culture of nonstop innovation : a whiteboard overview. 
SN  - 9780321580061 
AV  - HD53 N48 2009
U1  - 658.4063 22
PY  - 2009///.
CY  - United States of America
PB  - New Riders
KW  - Creative ability in business
KW  - Local
KW  - Strategic planning
N1  - Includes index; Introduction --
The age of wicked problems --
A one track mind --
Go ask Alice --
Design, design, where art thou? --
Brand and deliver --
Agility trumps ownership --
Next, eco everything --
Traditional Business is design blind --
Part 1 : The Power of Design --
A new definition of design --
Simon says, be a designer --
How is creative thinking different? --
Designing the way forward --
Knowing, making, and doing --
The organic drivetrain --
The ladder of design leverage --
Part 2 : The rebirth of aesthetics --
A language for the senses --
Beauty in nature is never arbitrary --
What is good design? --
Designing in depth --
Part 3 : Levers for change --
A flywheel of innovation --
1. Take on wicked problems --
2. Weave a rich story --
3. Establish and innovation center --
4. Bring design management inside --
5. Assemble a metateam --
6. Collaborate concertina style --
7. Introduce parallel thinking --
8. Ban powerpoint --
9. Sanction spitballing --
10. Think big, spend small --
11. Design New Metrics --
12. Institute Branded Training --
13. Learn through Acquisition --
14. Add a Seat to the table --
15. Recognize talent --
16. Reward with wicked problems --
A sufficiently advanced culture --
Take home lessons --
Wicked solutions --
Recommended reading --
Back story --
Acknowledgments --
Index --
About the author --

ER  -