02354nam a22002897a 4500 pucpr 20241213083122.0 01109102009 caua i 001 0 eng 9780321580061 pbk. 0321580060 pucpr eng pucpr pucpr rda CARIBET HD53 N48 2009 658.4063 22 Neumeier, Marty. 258145 The Designful Company : how to build a culture of nonstop innovation : a whiteboard overview. / by Marty Neumeier. txt United States of America : New Riders , 2009. 194 p. ill. ; 21 cm. book rdacontent text txt rdamedia unmediaded n rdacarrier volume nc Includes index. Introduction -- The age of wicked problems -- A one track mind -- Go ask Alice -- Design, design, where art thou? -- Brand and deliver -- Agility trumps ownership -- Next, eco everything -- Traditional Business is design blind -- Part 1 : The Power of Design -- A new definition of design -- Simon says, be a designer -- How is creative thinking different? -- Designing the way forward -- Knowing, making, and doing -- The organic drivetrain -- The ladder of design leverage -- Part 2 : The rebirth of aesthetics -- A language for the senses -- Beauty in nature is never arbitrary -- What is good design? -- Designing in depth -- Part 3 : Levers for change -- A flywheel of innovation -- 1. Take on wicked problems -- 2. Weave a rich story -- 3. Establish and innovation center -- 4. Bring design management inside -- 5. Assemble a metateam -- 6. Collaborate concertina style -- 7. Introduce parallel thinking -- 8. Ban powerpoint -- 9. Sanction spitballing -- 10. Think big, spend small -- 11. Design New Metrics -- 12. Institute Branded Training -- 13. Learn through Acquisition -- 14. Add a Seat to the table -- 15. Recognize talent -- 16. Reward with wicked problems -- A sufficiently advanced culture -- Take home lessons -- Wicked solutions -- Recommended reading -- Back story -- Acknowledgments -- Index -- About the author -- Creative ability in business 81908 Local Strategic planning 174959 Local lcc 6 HD53 General N48 2009 219597 219597 0 0 lcc 0 0 4 4 33 2010-10-26 amazon 16.49 456536 0 General HD53 N48 2009 91000000016808 2016-05-27 00:00:00 1 26.49 2010-10-26 6