The Designful Company : how to build a culture of nonstop innovation : a whiteboard overview. / txt
by Marty Neumeier.
- 194 p. ill. ; 21 cm. book
Includes index.
Introduction -- The age of wicked problems -- A one track mind -- Go ask Alice -- Design, design, where art thou? -- Brand and deliver -- Agility trumps ownership -- Next, eco everything -- Traditional Business is design blind -- Part 1 : The Power of Design -- A new definition of design -- Simon says, be a designer -- How is creative thinking different? -- Designing the way forward -- Knowing, making, and doing -- The organic drivetrain -- The ladder of design leverage -- Part 2 : The rebirth of aesthetics -- A language for the senses -- Beauty in nature is never arbitrary -- What is good design? -- Designing in depth -- Part 3 : Levers for change -- A flywheel of innovation -- 1. Take on wicked problems -- 2. Weave a rich story -- 3. Establish and innovation center -- 4. Bring design management inside -- 5. Assemble a metateam -- 6. Collaborate concertina style -- 7. Introduce parallel thinking -- 8. Ban powerpoint -- 9. Sanction spitballing -- 10. Think big, spend small -- 11. Design New Metrics -- 12. Institute Branded Training -- 13. Learn through Acquisition -- 14. Add a Seat to the table -- 15. Recognize talent -- 16. Reward with wicked problems -- A sufficiently advanced culture -- Take home lessons -- Wicked solutions -- Recommended reading -- Back story -- Acknowledgments -- Index -- About the author --