Keegan, Warren J. Global marketing Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. Prentice Hall c2011. - xxxiv, 587 p. ill. (some col.), maps (chiefly col.) 28 cm. Includes bibliographical references and indexes. ISBN: 9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper) LCCN: 2009040354 Nat. Bib. No.: GBB051942 Subjects--Topical Terms: Export Marketing LC Class. No.: HF1416 / .K443 2011 Dewey Class. No.: 658.84 / K262g6