00837nam a2200217Ia 450000100070000000500170000700800410002402000180006504000180008304200080010105000270010908200260013610000270016224502240018925000120041326000390042530000410046450400530050565000290055870000320058730021620160527183755.0101028s2010 mx a b 001 0 eng a9786074812336 aDLCcDLCdDLC apcc00aHF5415.32b.H6918 201000a658.8342bH8683c52221 aHoyer, Wayne D.2Local10aComportamiento del consumidorcWayne D. Hoyer, Deborah J. MacInnis;traducción Erika Jasso Hernán D'Borneville;revisión técnica María de los Angeles Ramos Solano, Cotty Hernandez Garnica, Eduardo Esteva Armida. a5th ed. aMéxicobCengage Learningcc2010. a1 v. (various pagings)bill.c26 cm. aIncludes bibliographical references and indexes. 0aConsumer behavior2Local1 aMacInnis, Deborah J.2Local