Hoyer, Wayne D. <br/><br/>
Comportamiento del consumidor 
Wayne D. Hoyer, Deborah J. MacInnis;traducción Erika Jasso Hernán D'Borneville;revisión técnica María de los Angeles Ramos Solano, Cotty Hernandez Garnica, Eduardo Esteva Armida. 
 - 5th ed. 
 - México  Cengage Learning  c2010. 
 - 1 v. (various pagings)  ill.  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9786074812336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H6918 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H8683c5