theories and strategies in persuasive writing Smith, Michael R. creator text bibliography txu Austin Wolters Kluwer Law & Business c2008 2008 2nd ed. monographic eng

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xxvi, 388 p. 26 cm. The foundations of persuasion : logos, pathos, and ethos -- Illustrative narratives in rule-based analysis -- Creating factor tests -- Evoking favorable emotions and values -- Establishing legal plausibility -- Credible character and good will -- Evincing intelligence -- Levels of metaphor in persuasive legal writing -- Crafting effective metaphors -- Literary references for nonthematic comparison -- Literary references for borrowed eloquence -- Literary references for thematic comparison : summoning dreams and swords -- Final thoughts on literary references -- Other figures of speech -- The ethics and morality of persuasion : justifying the life of a professional advocate. Michael R. Smith. At head of title: Aspen Publishers. Includes bibliographical references and index. Legal composition KF 250 .S62 2008 808/.06634 9780735556591 0735556598 2008029710 PUCPR 080702 20200229021018.0 300005