TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Advertising and promotion: an integrated marketing communications approach
SN  - 9781849201469
AV  - 2 nd ed. 
PY  - 2010///
CY  - Los Angeles, CA
PB  - SAGE Publications
KW  - Advertising
KW  - LEMB
KW  - Social aspects
KW  - Sales promotion
KW  - Local
KW  - Brand name products
N1  - Includes bibliographical references (p. [311]-322) and index
ER  -