00811nam a2200229Ia 4500 299758 20160527183654.0 101026s2010 caua f 001 0 eng 2009932899 9781849201469 Mayaguez 2 nd ed. Hackley, Christopher E. 232099 Local Advertising and promotion an integrated marketing communications approach Chris Hackley. Los Angeles, CA SAGE Publications 2010. xii,333 p. ill. 24 cm. Includes bibliographical references (p. [311]-322) and index. Advertising 47734 LEMB Advertising Social aspects 47734 LEMB Sales promotion 164075 Local Advertising Brand name products 47734 LEMB 218664 218664 0 0 lc 0 HF_5823_000000000000000__H185_2010 0 mbl 32943 12 12 20 2016-05-27 SAGE PUBLICATIONS, INC. 60.70 454523 0 HF 5823 .H185 2010 50000003202016 2016-05-27 00:00:00 r:299758 6