Hackley, Christopher E. <br/><br/>
Advertising and promotion  an integrated marketing communications approach 
Chris Hackley. 
 - Los Angeles, CA  SAGE Publications  2010. 
 - xii,333 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. [311]-322) and index. 
<br/><br/><label>ISBN: </label>9781849201469 
<br/><br/><label>LCCN: </label>2009932899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Social aspects<br/>Sales promotion<br/>Advertising--Brand name products
<br/><br/><label>LC Class. No.: </label>2 nd ed.