Rosenberg, Scott.

Say everything how blogging began, what its becoming, and why it matters Scott Rosenberg. - New York Crown c2009. - 404 p. 25 cm.

Pt. 1: Pioneers. Putting everything out there : Justin Hall ; The unedited voice of a person : Dave Winer ; They shall know you through your links : Jorn Barger, filters -- Pt. 2: Scaling up. The Blogger catapult : Evan Williams, Meg Hourihan ; The rise of political blogging : Josh Marshall ; Blogging for bucks : Robert Scoble, Nick Denton, Jason Calacanis ; The exploding blogosphere : boing boing ; The perils of keeping it real : Heather Armstrong -- Pt. 3: What have blogs wrought? Journalists vs. bloggers ; When everyone has a blog ; Fragments for the future -- Epilogue: Twilight of the cynics.

Includes bibliographical references (p. [363]-393) and index.

Explores the complex network of blogging and provides insights into the new medium with discussions on privacy, self-expression, authority, and community, and includes close-ups of blogging innovators, including Evan Williams of Blogger.

9780307451361


Blogs.--Social aspects