TY  - BOOK
AU  - Sissors, Jack Zanville
AU  - Baron, Roger B.
TI  - Advertising media planning
SN  - 9780071703123
AV  - HF5826.5 .S57 2010
U1  - 659.1/11 23
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Advertising media planning
KW  - Local
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographies and index
ER  -