01020nam a2200337Ia 4500 299285 20220811144527.0 ta 120417s2010 nyua b 00110 eng 9780071703123 EVLG spa rda HF5826.5 .S57 2010 659.1/11 23 659.1 S6232 659.111 S6232a7 Sissors, Jack Zanville 170797 Advertising media planning / Jack Z. Sissors and Roger B. Baron. Seventh edition New York : McGraw Hill, 2010. New York : McGraw Hill, 2010. xi, 480 p. ill. 24 cm. txt rdamedia n rdacarrier nc Includes bibliographies and index. Advertising media planning 49506 Local Advertising 296373 Marketing 131165 Baron, Roger B. 199723 ddc 6 659.1 218216 218216 0 0 lc 0 HF_5826_500000000000000__S57_2010 0 mbl 29996 12 12 20 2016-05-27 LIBRERIA PUCPR 72.00 490673 0 HF5826.5 .S57 2010 50000003212825 2016-05-27 00:00:00 r:299285 6 0 0 ddc 0 659_111000000000000_S623A7 0 431321 1 1 17 2022-06-21 donación 0 659.111 S623a7 60000010170683 2022-06-21 00:00:00 1 2022-06-21 6 0 0 ddc 0 659_111000000000000_S6232A7 0 431889 10 10 1 2022-08-11 Donación Librería Pionera 0 659.111 S6232a7 80000002629452 2022-08-11 00:00:00 2022-08-11 6