Sissors, Jack Zanville <br/><br/>
Advertising media planning / 
Jack Z. Sissors and Roger B. Baron. 
 - Seventh edition  
 - New York :  McGraw Hill,  2010. 
 - xi, 480 p.  ill.  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>9780071703123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning<br/>Advertising<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S57 2010 
<br/><br/><label>Dewey Class. No.: </label>659.1/11