TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,Jerome
TI  - Essentials of Marketing
SN  - 9780073404813
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -