Perreault, William D. <br/><br/>
Essentials of Marketing 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - New York  McGraw Hill  2010. 
 - 1 v. (various pagings)  ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073404813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing