Baran, Stanley J., <br/><br/>
Introduction to mass communication: media literacy and culture 
Stanley J. Baran. 
 - 6 th ed. 
 - New York  McGraw Hil  2010. 
 - 1 v. (various pagings)  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073378909 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture<br/>Mass media<br/>Media literacy