TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing SN - 0072398841 AV - HF1416 .C375 2007 U1 - 658.84 22 PY - 2002/// CY - Boston, Mass. PB - McGraw-Hill/Irwin KW - Export Marketing KW - LEMB KW - International business enterprises KW - Local N1 - Includes bibliographical references and indexes ER -