Cateora, Philip R.

International marketing Philip R. Cateora, John L. Graham. - 11th ed. - Boston, Mass. McGraw-Hill/Irwin c2002. - xxv, 694 p. col. ill., col. maps 29 cm.

Includes bibliographical references and indexes.

0072398841

2001024810

GBA637528


Export Marketing
International business enterprises

HF1416 / .C375 2007

658.84 / C359i 2002