how to make money and save the world Hirshberg, Gary. creator text nyu New York Hyperion c2008 2008 monographic eng

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xx, 204 p. 24 cm. Hirshberg describes how he built a successful 300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description. Gary Hirshberg. Includes index. Stonyfield Farm (Firm) Success in business Green products Corporate profits 650.12 H6698s 9781401303440 1401303447 2009282329 DOV 091216 20160527183440.0 298627