TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Wirtz,Jochen
AU  - López Espinoza,Irma
AU  - Mercado González,Julieta
AU  - Pineda Ayala,Leticia Esther
TI  - Marketing de servicios: personal, tecnología y estrategia
SN  - 9789702615156
AV  - HF5415.122 .L6818 2009
U1  - 658.8 
PY  - 2009///
CY  - México
PB  - Pearson /Educación
KW  - Professions
KW  - Marketing
KW  - Local
KW  - Management
KW  - Customer services
KW  - Service industries
N1  - Translation of: Services marketing, 6 th ed; Includes bibliographical references and index
ER  -