Marketing de servicios personal, tecnología y estrategia Services marketing. Spanish Lovelock, Christopher H. creator Wirtz, Jochen López Espinoza, Irma Mercado González, Julieta Pineda Ayala, Leticia Esther text bibliography mx México Pearson /Educación 2009 6 ta ed. monographic spa
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xvii, 741 p. ill. 25 cm. Christopher H. Lovelock, Jochen Wirtz, traducción Leticia Esther Pineda Ayala; rev. técnica Julieta Mercado González, Irma López Espinoza. Translation of: Services marketing, 6 th ed. Includes bibliographical references and index. Professions Marketing Marketing Management Customer services Marketing Service industries Marketing HF5415.122 .L6818 2009 658.8 S4916 9789702615156 PR-PUCPR 100810 20161107120150.0 298601