01401nam a2200361Ia 4500 298601 OCoLC 20161107120150.0 100810s2009 mx a b 000 0 spa d 9789702615156 PR-PUCPR spa HF5415.122 .L6818 2009 658.8 S4916 Lovelock, Christopher H. 42756 Services marketing. Spanish Marketing de servicios personal, tecnología y estrategia Christopher H. Lovelock, Jochen Wirtz, traducción Leticia Esther Pineda Ayala; rev. técnica Julieta Mercado González, Irma López Espinoza. 6 ta ed. México Pearson /Educación 2009. xvii, 741 p. ill. 25 cm. Translation of: Services marketing, 6 th ed. Includes bibliographical references and index. eigm 08/2010 Professions Marketing. 154180 Local Marketing Management. 131165 Local Customer services Marketing 83493 Local Service industries Marketing. 168847 Local Wirtz, Jochen 291697 López Espinoza, Irma 247519 Mercado González, Julieta 253084 Pineda Ayala, Leticia Esther 4974 6 HF5415.13 L588318 2009 217584 217584 0 0 lcc 0 HF541513 L588318 02009 0 mbl 26099 12 12 20 2016-05-27 UNIVERSITY BOOKS, INC. 48.00 451963 2 HF 5415.13 .L588318 2009 50000003200622 2024-04-26 10:36:57 2023-05-15 c. 1 r:298601 6