Lovelock, Christopher H. <br/><br/>
Marketing de servicios  personal, tecnología y estrategia 
Christopher H. Lovelock, Jochen Wirtz, traducción Leticia Esther Pineda Ayala; rev. técnica Julieta Mercado González, Irma López Espinoza. 
 - 6 ta ed. 
 - México  Pearson /Educación  2009. 
 - xvii, 741 p.  ill.  25 cm. 
<br/><br/> Translation of: Services marketing, 6 th ed. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789702615156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Marketing--Management.<br/>Customer services--Marketing<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .L6818 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S4916