TY - BOOK AU - Heller,Steven TI - Iron fists: branding the 20th-century totalitarian state SN - 9780714848464 : AV - N72.T67 H45 2008 U1 - 741.674 22 PY - 2008/// CY - New york PB - Phaidon Press Inc. N1 - Include index; Include Bibliography; The Nazis : Creating symbols ; Propagating the brand ; Wielding graphics ; Culture war ; The legacy of Nazi design -- The Italian fascists : Creating the fascist myth ; Fascist style ; Promoting empire ; Death to Mussolini -- The Soviet communists : Branding Marxism ; The Soviet avant-garde ; The cult of personality ; Socialist realism ; The "new openness" -- The communist Chinese : The great helmsman ; Red style ; Selling the cultural revolution ; End of the brand ER -