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    <title>design of everyday things</title>
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    <title>Psychology of everyday things</title>
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  <name type="personal">
    <namePart>Norman, Donald A.</namePart>
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  <name type="personal">
    <namePart>Norman, Donald A.</namePart>
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    <dateIssued encoding="marc">2002</dateIssued>
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    <extent>xxi, 257 p. ill. 21 cm.</extent>
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  <tableOfContents>Preface to the revised edition --
The psychopathology of everyday things --
The psychology of everyday actions --
Knowledge in the head and in the world --
Knowing what to do : constraints, discoverability and feedback --
Human error? No, bad design --
Design thinking --
Design in the world of business. Preface to the revised edition --
1. The psychopathology of everyday things. The complexity of modern devices; Human-centered designs; Fundamental principles of interaction; The system image; The paradox of technology; The design challenge; --
2. The psychology of everyday actions. How people do things: the gulfs of execution and evaluation; The seven stages of action; Human thought: Mostly subconscious; Human cognition and emotion; The seven stages of action and the three levels of processing; People as storytellers; Blaming the wrong things; Falsely blaming yourself; The seven stages of action: Seven fundamental design principles --
3. Knowledge in the head and in the world. Precise behavior from imprecise knowledge; Memory is knowledge in the head; The structure of memory; Approximate models: Memory in the real world; Knowledge in the head; The tradeoff between knowledge in the world and in the head; Memory in multiple heads, multiple devices; Natural mapping; Culture and design: Natural mappings can vary with culture. 4. Knowing what to do : constraints, discoverability and feedback. Four kinds of constraints: Physical, cultural, semantic, and logical; Applying affordances, signifiers, and constraints to everyday objects; Constraints that force the desired behavior; Conventions, constraints, and affordances; The faucet: A case history of design; Using sound as signifiers --
5. Human error? No, bad design. Understanding why there is error; Deliberate violations; Two types of errors: Slips and mistakes; The classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error; Detecting error; Designing for error; When good design isn't enough; Resilience engineering; The paradox of automation; Design principles for dealing with error --
6. Design thinking. Solving the correct problem; The double-diamond model of design; The human-centered design process; What I just told you? It doesn't really work that way; The design challenge; Complexity is good: It is confusion that is bad; Standardization and technology; Deliberately making things difficult; Design: Developing technology for people --
7. Design in the world of business. Competitive forces; New technologies force change; How long does it take to introduce a new product?; Two forms of innovation: Incremental and radical; The design of everyday things: 1998-2038; The future of books; The moral obligations of design; Design thinking and thinking about design.</tableOfContents>
  <note type="statement of responsibility">Donald A. Norman.</note>
  <note>Reprint. Originally published: The psychology of everyday things. New York : Basic Books, c1988.</note>
  <note>"With a new introduction by the author"-- cover.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic>Design , Industrial</topic>
    <topic>Psychological aspects</topic>
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  <subject>
    <topic>Human engineering</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Industrial design</topic>
    <topic>Social aspect</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Cognitive psychology</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Design</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="lcc">TS171.4 N67 2002</classification>
  <classification authority="ddc">620.82</classification>
  <identifier type="isbn">0465067107</identifier>
  <identifier type="isbn">9780465067107</identifier>
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