TY  - BOOK
AU  - Ries, Al.
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand
SN  - 0060007737
AV  - HD69.B7 R54 2002
PY  - 2002///
CY  - New York
PB  - HarperCollins
KW  - Branding (Marketing)
KW  - Local
KW  - Marketing
KW  - Decision making
KW  - Product management
KW  - Business names
KW  - Brand name products
KW  - Trademarks
KW  - Internet marketing
N1  - ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''; Include Index; The 22 Immutable laws of branding--The 11immutable lwas of internet branding
ER  -