The
22 immutable laws of branding
how to build a product or service into a world-class brand
The twentytwo laws of branding
How to build a product or service into a world-calss brand
Ries, Al.
creator
Ries, Laura.
text
index
2002
First collins business edition
monographic
eng
xvi 255p. ill. 24cm
The 22 Immutable laws of branding--The 11immutable lwas of internet branding.
Al Ries and Laura Ries.
''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''.
Include Index.
Branding (Marketing)
Marketing
Decision making
Product management
Business names
Brand name products
Trademarks
Internet marketing
HD69.B7 R54 2002
0060007737
9780060007737
20032267314
pucpr
062210
20190719153937.0
eng