Ries, Al. <br/><br/>
The 22 immutable laws of branding :  how to build a product or service into a world-class brand  txt 
 The twentytwo laws of branding  How to build a product or service into a world-calss brand 
Al Ries and Laura Ries. 
 - First collins business edition 
 - xvi 255p.  ill.  24cm  book 
<br/><br/> ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''.  Include Index. 
<br/><br/>The 22 Immutable laws of branding--The 11immutable lwas of internet branding. 
<br/><br/><label>ISBN: </label>0060007737 9780060007737 
<br/><br/><label>LCCN: </label>20032267314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing--Decision making.<br/>Product management<br/>Business names.<br/>Brand name products<br/>Trademarks<br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HD69.B7  / R54 2002