@book{217099,
	author = {Ries, Al. and Ries, Laura.},
	title = {The 22 immutable laws of branding :},
	publisher = {HarperCollins},
	year = {2002},
	address = {New York},
	edition = {First collins business edition},
	note = {''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''.}
}