Czinkota, Michael R. <br/><br/>
Marketing internacional 
Michael R. Czinkota, Ilkka A. Ronkainen. ; traducción : Erika M. Jasso Hernán D'Borneville. 
 - 8a ed. 
 - México  Cengage Learning Editores  c2008. 
 - xxiii, 646, p.  col. ill., col. maps  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9789706868275 9706868275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing
<br/><br/><label>LC Class. No.: </label>HF1416  / .C953 2008 
<br/><br/><label>Dewey Class. No.: </label>658.84  / C9989i8 E