TY  - BOOK
AU  - Waicukauski ,Ronald J.
AU  - Sandler,Paul Mark
AU  - Epps ,Joanne A.
TI  - The 12 secrets of persuasive argument
SN  - 9781604425949
AV  - K 2251 .W35 2009
U1  - 347/.075 22
PY  - 2009///
CY  - Chicago
PB  - American Bar Association
KW  - Forensic oratory
KW  - Local
KW  - Law
KW  - Methodology
KW  - LEMB
N1  - Includes bibliographical references and index; Secret 1 : focus on your goal -- Secret 2 : tailor your argument to the decision-maker -- Secret 3 : cultivate ethos -- Secret 4 : base your argument on reasons -- Secret 5 : build with evidence, law, and policy -- Secret 6 : appeal to emotion -- Secret 7 : use the best medium for the message -- Secret 8 : strategically arrange your arguments -- Secret 9 : argue with style -- Secret 10 : use delivery to enhance communication -- Secret 11 : engage your listener -- Secret 12 : immunize and refute opposing points
ER  -